Privacy Policy

Privacy Policy

Emma Arizona operates this store and website (emma-arizona.com), including all information, content, features, tools, products, and related services, to provide you, the customer, with a personalized shopping experience (the "Services"). Emma Arizona uses Shopify, which allows us to provide you with the Services. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction through the Services or communicate with us in any other way. In the event of a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy will prevail with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in it.

Personal Information We Collect or Process

When we use the term "personal information," we refer to information that identifies you or that can reasonably be linked to you or another person. Personal information does not include information collected anonymously or information that has been de-identified so that it cannot identify you or be reasonably linked to you. We may collect or process the following categories of personal information, including inferences drawn from this personal information, depending on how you interact with the Services, your place of residence, and as permitted or required by applicable law:

Contact data, including your name, address, billing address, shipping address, phone number, and email address.

Financial information, including credit card numbers, debit cards and financial accounts, payment card information, financial account information, transaction details, payment method, payment confirmation, and other payment details.

Account information, including your username, password, security questions, preferences, and settings.

Transaction information, including items you view, put in your cart, add to your wish list or purchase, return, exchange, or cancel, and your past transactions.

Communications with us, including information you include in communications with us, for example, when you submit a customer service inquiry.

Device information, including information about your device, browser, or network connection, your IP address, and other unique identifiers.

Usage information that includes information about your interaction with the Services, including how and when you interact with or navigate the Services.

Sources of Personal Information

We may collect personal information from the following sources:

Directly from you, including when you create an account, visit or use the Services, communicate with us, or otherwise provide us with your personal information;

Automatically through the Services, including from your device when you use our products or services or visit our websites, and through the use of cookies and similar technologies;

From our service providers, including when we contract with them to enable certain technology and when they collect or process your personal information on our behalf;

From our partners or other third parties.

How We Use Your Personal Information

Depending on how you interact with us or which of the Services you use, we may use personal information for the following purposes:

Providing, adapting, and improving the Services. We use your personal information to provide you with the Services, which includes executing our contract with you, processing your payments, completing your orders, remembering your preferences and items of interest to you, sending you account-related notifications, processing purchases, returns, exchanges, or other transactions, creating, maintaining, and managing your account, managing shipments, facilitating returns and exchanges, enabling you to post reviews, and creating a personalized shopping experience, such as recommending products related to your purchases. This may include using your personal information to adapt and improve the Services.

Marketing and advertising. We use your personal information for marketing and promotional purposes, such as sending you marketing, advertising, and promotional communications by email, SMS, or mail, and displaying online advertisements for products or services in the Services or other websites, including advertisements based on items you have previously purchased or added to your shopping cart and other activities in the Services.

Security and fraud prevention. We use your personal information to authenticate your account, provide a secure shopping and payment experience, detect, investigate, and take action against potential fraudulent, illegal, unsafe, or malicious activities, protect public safety, and protect our services. If you decide to use the Services and create an account, you are responsible for keeping your account credentials secure. We strongly recommend that you not share your username, password, or other access data with anyone.

Communication with you. We use your personal information to provide you with customer service, respond to your needs, provide you with effective services, and maintain our business relationship with you.

Legal reasons. We use your personal information to comply with applicable law or respond to valid legal processes, including requests from law enforcement or government agencies, to investigate or participate in civil discovery, potential or actual litigation, or other contentious legal proceedings, and to enforce or investigate possible violations of our terms or policies.

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes, in accordance with this Privacy Policy. Such circumstances may include:

With Shopify, vendors, and other third parties that provide services on our behalf (for example, IT management, payment processing, data analysis, customer service, cloud storage, compliance, and fulfillment).

With business and marketing partners to provide you with marketing and advertising services. For example, we use Shopify to provide personalized advertising with third-party services based on your online activity with different merchants and websites. Our business and marketing partners will use your information in accordance with their own privacy notices. Depending on your place of residence, you may have the right to request that we not share your information to show you personalized advertising and marketing based on your online activity with different merchants and websites. You can exercise your right to opt out of such uses here.

When you indicate to us, request us, or otherwise consent to our disclosure of certain information to third parties, such as to send you products or through your use of social media widgets or login integrations.

With our affiliates or otherwise within our corporate group.

In connection with a business transaction, such as a merger or bankruptcy, to comply with any applicable legal obligation (including to respond to subpoenas, search warrants, and similar requests), to enforce the applicable terms of service or policies, and to protect or defend the Services, our rights, and the rights of our users or others.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services to provide and improve them for you. The information you send to the Services will be transmitted and shared with Shopify, as well as with third parties that may be located in countries other than your residence, to provide and improve the Services. Additionally, to help protect, expand, and improve our business, we use certain enhanced Shopify features that incorporate data and information obtained from your interactions with our Store, along with other merchants and with Shopify. To provide these enhanced features, Shopify may use the personal information collected about your interactions with our store, along with other merchants and with Shopify. In these circumstances, Shopify is responsible for processing your personal information, which includes responding to your requests to exercise your rights regarding the use of your personal information for these purposes. For more information about how Shopify uses your personal information and the rights you may have, you can visit Shopify's Consumer Privacy Policy. Depending on where you live, you can exercise certain rights regarding your personal information here. Link to Shopify's privacy portal.

Third-Party Websites and Links

The Services may provide links to websites or other online platforms operated by third parties. If you follow links to sites that are not affiliated with or controlled by us, you should review their privacy and security policies, as well as other terms and conditions. We do not guarantee or assume responsibility for the privacy or security of such sites, including the accuracy, completeness, or reliability of the information they contain. Information you provide in public or semi-public spaces, including information you share on third-party social media, may also be viewed by other users of the Services or by users of such platforms, without any limitation on its use by us or by a third party. The inclusion of such links does not, by itself, imply endorsement of the content of such platforms or their owners or operators, unless indicated in the Services.

Children's Data

The Services are not intended to be used by minors, and we do not knowingly collect personal information from minors in your jurisdiction. If you are a parent, guardian, or caretaker of a minor who has provided us with their personal information, you can contact us using the contact information provided below to request its deletion. As of the effective date of this Privacy Policy, we have no actual knowledge that we "share" or "sell" (as those terms are defined in applicable law) the personal information of minors under 16 years of age.

Security and Retention of Your Information

Please note that no security measure is perfect or impenetrable, and we cannot guarantee complete security. Additionally, information you send to us may not be secure during transport. We recommend that you not use unsecure channels to communicate sensitive or confidential information to us.

The length of time we retain your personal information depends on various factors, such as whether we need the information to maintain your account, provide you with Services, comply with legal obligations, resolve disputes, or enforce other applicable contracts and policies.

Your Rights and Options

Depending on your place of residence, you could have some or all of the rights listed below in relation to your personal information. However, these rights are not absolute, may apply only in certain circumstances, and in certain cases, we could deny your request as permitted by law.

Right of Access/Knowledge. You have the right to request access to the personal information we have about you.

Right to Delete. You have the right to request that we delete the personal information we maintain about you.

Right to Correction. You have the right to request that we correct inaccurate personal information we maintain about you.

Right of Portability. You have the right to receive a copy of the personal information we have about you and to request that we transfer it to a third party, in certain circumstances and with certain exceptions.

Right to Opt Out of Sale or Targeted Advertising Exchange. Depending on your place of residence, you may have the right to opt out of the sale or exchange of your personal information, or to opt out of the processing of your personal information for purposes considered targeted advertising, as defined in applicable privacy laws. You can exercise your right to opt out of such uses here. Please note that if you visit our website with the Global Privacy Control opt-out signal enabled, depending on your location, we will automatically consider it an opt-out request for the device and browser you use to visit the website. If we are able to associate the device sending the signal with a Shopify account, we will also apply the opt-out request to that account. For more information about Global Privacy Control, visit https://globalprivacycontrol.org/. Apart from Global Privacy Control, we do not recognize other "Do Not Track" signals that may be sent from your web browser or device.

Management of Communication Preferences. We may send you promotional emails, and you can unsubscribe at any time by using the unsubscribe option that appears in the emails we send you. If you unsubscribe, we may continue to send you non-promotional emails, such as those related to your account or orders you have placed.

If you reside in the United Kingdom or European Economic Area, and subject to the exceptions and limitations provided by local law, you may exercise the following rights in addition to the rights described above:

Objection to Processing and Restriction of Processing: You may have the right to request that we stop or restrict our processing of personal information for certain purposes.

Withdrawal of Consent: When we rely on consent to process your personal information, you have the right to withdraw it. If you withdraw it, this will not affect the legality of the processing based on your consent prior to its withdrawal.

You can exercise any of these rights where indicated in the Services or by contacting us through the contact information provided below. For more information about how Shopify uses your personal information and the rights available to you, including rights related to data processed by Shopify, you can visit https://privacy.shopify.com/en.

We will not discriminate against you for exercising any of these rights. We may need to verify your identity before processing your requests, as permitted or required by applicable law. In accordance with applicable law, you may designate an authorized agent to submit requests on your behalf to exercise your rights. Before accepting such a request from an agent, we will ask you to demonstrate that you have authorized them to act on your behalf, and we may need you to verify your identity directly with us. We will respond to your request promptly, as required by applicable law.

Complaints

If you have a complaint about how we treat your personal information, please contact us using the contact information provided below. Depending on your place of residence, you may have the right to appeal our decision by contacting us using the contact information provided below or to file a complaint with your local data protection authority. For the EEA, you can find a list of the data protection authorities responsible here.

International Transfers

Please note that we may transfer, store, and process your personal information outside the country in which you live.

If we transfer your personal information outside the European Economic Area or the United Kingdom, we will rely on recognized transfer mechanisms such as the European Commission's Standard Contractual Clauses or any equivalent contract issued by the competent authority of the United Kingdom, as appropriate, unless the data transfer is to a country that has been determined to provide an adequate level of protection.

Changes to This Privacy Policy

We may update this Privacy Policy occasionally, including to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on this website, update the "Last Updated" date, and notify as required by applicable law.

Contact

If you have any questions about our privacy practices or this Privacy Policy, or if you wish to exercise any of your rights, please call or write to info@emma-arizona.com. For purposes of applicable data protection legislation, we are the controller of your personal data.